About FreshICP

The intelligence layer
between signals and decisions.

FreshICP was built because most B2B founders waste their best hours chasing the wrong people. We fix that. Weekly. One ranked shortlist at a time.

Why we built this

Noise is expensive. Most teams pay for it twice.

The first time you pay is in effort: hours spent researching, qualifying, and debating whether a company fits your ICP. The second time you pay is in outcome: wrong conversations, short cycles, refunds, and churn.

We built FreshICP because every founder we spoke to had the same problem. They had a clear ICP on paper. But when they looked at who they were actually spending time on, the match was poor. Not because they weren’t smart. Because the signal was incomplete and the tooling was built for volume, not fit.

“If you cannot tell a prospect why they specifically fit your offer before you speak to them, you are not selling. You are hoping.”

FreshICP resolves that by running your ICP definition against 50+ live signals, resolving identities, and returning only what passed the bar, ranked by confidence tier, explained by which signals fired. No fluff. No filler. No unverified leads on your invoice.

What we believe

Six principles we do not compromise on.

01

Fit beats volume

Sending to 500 weak matches costs more than reaching 20 strong ones. We optimise for shortlists you can actually use. Not spreadsheets you have to sort.

02

Intelligence, not outreach

We stop at verified identity and tier classification. What you do with the shortlist is your decision. We never reach out, sequence, or act on your behalf.

03

Precision beats recency

A signal that matters for your ICP is more valuable than 10 signals that don’t. We tune signal weighting to your specific definition, not a generic database average.

04

Transparency in tiers

Every identity comes with a confidence tier and the signals that fired. No black boxes. No overclaiming. If we’re not certain, we tell you. You don’t pay.

05

Speed without shortcuts

48-hour turnaround. Our resolution pipeline is built to move fast without skipping the verification step.

06

Zero unverified = $0

Our pricing is aligned with your results. You do not pay for identities that failed verification. We have no incentive to pad your shortlist with noise.

Who this is for

Specific by design.

FreshICP is not built for every team. It is built for teams who have defined their ICP and need to act on it. Not define it over and over again.

Solo founders selling themselves

You have fifteen hours a week for outbound. You cannot afford to spend eight of them on qualification. FreshICP gives you a ranked shortlist every week so your time goes to the highest-fit identities first.

Strong Fit

Small GTM teams (2–10 people)

You have capacity to reach out but not to build a research function. FreshICP is your research function. A weekly ranked shortlist so your team works from signal, not guesswork.

Strong Fit

Bootstrapped B2B SaaS

You don’t have budget for a full data team or enterprise tools. FreshICP delivers enterprise-grade signal intelligence at a cost that makes sense for your stage.

Strong Fit

Enterprise teams wanting full automation

FreshICP is a weekly signal report, not a real-time API feed or CRM-native automation. If you need live triggers and full platform integration, we’re not the right fit yet.

Not the Right Fit

Teams who haven’t defined their ICP

FreshICP resolves identities against a defined ICP. If you haven’t done the work to articulate what a good fit looks like, the output won’t be useful. ICP first. FreshICP second.

Not the Right Fit

Anyone needing phone number data

We do not supply phone numbers, mobile numbers, or direct dials. Not now. Not in a future tier. If that’s what you need, we are genuinely not the right product.

Not the Right Fit

Boundaries, not limitations

What FreshICP is not.

We have made deliberate choices about what this product does and does not do. These are not missing features. They are the architecture.

Not this

Not an SDR tool

FreshICP stops at verified identity. We do not reach out on your behalf. Ever.

Not this

Not a CRM

We do not store your pipeline, manage contacts, or integrate with your CRM. We hand off a ranked list. That is it.

Not this

Not a static database

We resolve identities on demand against your ICP. We do not sell a list built months ago.

Not this

Not a phone data tool

Zero phone numbers. Zero mobile numbers. Zero direct dials. This is a firm product boundary, not a gap in our data.

Not this

Not a blasting tool

No email sequencing. No ad targeting. No outreach automation. We identify. You engage on your terms.

Not this

Not charging for noise

If we cannot verify an identity to your ICP definition, it does not appear in your report and it does not appear on your invoice.

Ready to run your ICP?

Tell us your ICP. We will resolve it against 50+ live signals and return a ranked shortlist in 48 hours.

Run Your ICP →